P.R.A. Agency won on tender for media digitalization, which was organized by the Ministry of Telecommunications and information Society of Serbia and IREX.
Main task was to develop communication strategy, strategic communication and media plan which will promote incorporation of digital and ending the analogue radio and television program in Serbia.
In Europe, it is anticipated that complete termination of analogue television and introduction of digital television will be completed at the latest by 17th of June 2015. According to recommendation of European commission, Serbia needs to finalize the process of media digitalization until 4th of April, which is considered the date for final transition to digital television broadcasting of programs in our country.
The Government of Serbia adopted the Strategy for transitioning from analogue to digital broadcasting of radio and television program on 2nd of July 2009, which was developed by the Ministry for Telecommunications and Information Society.