Communication is most valuable ingredient everywhere.

In 1992 the most known experts and practitioners of public relations and marketing, communication, psychology, social psychology, sociology, all with extensive experience in working with domestic and foreign companies, non-profit organizations, governments and the media, founded P.R.A. – the first and for many years the only public relations agency in the former Yugoslavia.

Without communication, creating of the appropriate public image, there is no success. As well as without changing and developing culture, habits, customs, opinions, attitudes, rules and behavior – there is no success.

Therefore, the main goal was and still is – the establishment of corporate communication standards. This is an ongoing process that only can be achieved through constant education and capacity building. That is why P.R.A. EDUCA * exists  – a special area of ​​activity within the P.R.A. in which there is Public Relations Business School, the only one of its kind in Eastern Europe, organized by the prevailing international standard, the Golden standard “International Public Relations Association” in London.

Management Board

Predrag Vujović, Ph.D.

Predrag Vujović, Ph.D.

President of P.R.A. agency. Has a Bachelor degree in economy (marketing), Bachelor degree in Communication, Master degree in Marketing and Ph.D. in Public Relations. University professor and leading PR expert in the region. Winner of numerous international accolades and awards.

Srbobran Branković, Ph.D.

Srbobran Branković, Ph.D.

Director of P.R.A. research sector and director of Gallup Serbia. University professor, author of many research projects, mostly in the fields of public opinion and media.

Tijana Mandić, Ph.D.

Tijana Mandić, Ph.D.

Faculty of Drama Arts Professor and Public Relations Business School Management board member. Leader of many Corporate and personal communication capacity building programs which P.R.A. organized in Serbia and in the region.

Prof. Tony Meehan

prof. Tony Meehan

Executive director of IPRA and one of the leading experts in corporative communication. Committee director of the Golden worldwide award for PR which is given by International association for public relations.

Slavko Kovačević Ph.D.

Slavko Kovačević Ph.D.

Director of P.R.A. educational sector, marketing and PR professor on Faculty of Drama Arts and IT Academy in Belgrade. Author of many books about marketing and PR; most famous one is “Big Idea – sve što je važno za dobru promociju”.

Origins of all business projects, successful marketing and other management disciplines are – public relations.

P.R.A. Mission is to:

  • awake and expand communication culture
  • promote communication quality standards
  • establish public relations – as a significant management discipline and function in organizations
  • incorporate communication international standards and business culture
  • create public and media attention
  • organize two-way communication
  • improve communication quality in companies, non-profit organizations, governments and local community
  • represent the medium between the organizations needs for promotion of ideas, projects, programs, products and the media need for information
  • social responsibility actions, public and media events and activities within organizations and in the public

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