Public Relations Business School is the first institution of its kind in this part of Europe. According to the standards of internationally recognized business schools, Public Relations Business School began its work in 1993 with a goal of transferring skills of successful communication of organizations and individuals in the most optimal way. Until today, School has educated over 2000 applicants, who today lead PR and marketing businesses in our most significant organizations.
Several applicants are now on high state functions, the rest of them are in leading domestic and foreign companies and organizations in Serbia, Montenegro, Macedonia, Croatia, Slovenia, Bosnia and Herzegovina and in dozen of European, Australian, North and South American countries. Many owners, managers and employees in public relations agencies in the region have been our students.
Teaching program is made according to the only real educational standard in this field – the Golden standard of International Public Relations Association from London. It is practiced by professors, domestic and international experts with rich experience in international PR practice and giving lectures in Serbia and in foreign countries.
Public Relations Business School’s goals
Public Relations Business School is striving for:
Lectures are functioning in a contemporary way: audiovisual materials and practical examples are transferring set of skills needed for public relations. Case studies and workshops are integral parts of every lecture. Workshops are functioning in small groups with mentor’s guidance. For the most successful ones there is a possibility of a higher educational level – work on projects in P.R.A. public relations agency and in other PR and advertising agencies.
Criteria for the final grade are: