After developing an Internal and External Communication strategy for our client Focus factor plus we prepared Internal PR campaign “We are a plus” and two PR campaigns for business partners “Success plus” and “Partner plus”.
Focus factor plus is a Slovenian financial organization, which deals with factoring in Serbia. Factoring is a relatively new service on the Western Balkan market, and all that is new should get professional communication support. Therefore, our external communication goals are: raising awareness, educating the market, creating needs, building the Focus factor plus brand, as well as creating the best relationships with business community and efficient cooperation with clients. In order to raise the communication skills and employees capacities we created special capacity building programs.
