For its client, Swiss Development Cooperation (SDC), P.R.A. agency created and implemented Media campaign for promotion of Joint Roma and other marginalised groups inclusion program through education in 70 municipalities in Serbia, which was financed by the Swiss government.
With Serbia’s Red Cross, one of the SDC partners in this program, P.R.A. organised journalists’ visit to Development Education Centre in Kovin, where preschool Roma children and children with special needs are prepared for school and where are parents’ workshops organised. As a result of this visit and conversation with the children, parents and kindergarten teachers, lovely reports about this program were published in the media.
At the same time, Radio television Serbia has on its Second program broadcasted everyday serial of 19 episodes with the program’s stories directed by Milutin Jovanović.