P.R.A. agency is the new public relations agency of Public Communal Company „Parking servis”. Public Communal Company „Parking servis” has chosed to change its agency.
Last year, agency McCann Erickson was the one who was chosen for this job. The election of P.R.A. agency is the result of tender which this Belgrade communal company actualized in the last month. Seven public relations agencies applied for this tender: McCann Erickson, Pragma, Afirma, Lobi, Logos, BC Consulting and P.R.A. agency.
P.R.A. was better than its competition in all aspects: references, scope of the contracts with its clients in the last three years, offer quality, solutions for repairing the image. Agency already started with its work. First jobs have been about actualization of the new communication strategy with the public. Strategic marketing actualized the exploring of Belgrade public opinion which showed that citizens are not informed about the work and services of Public Communal Company „Parking servis”. This is due to the quality of previous communication with public and that is one of the reasons why „Parking servis” changed its public relations agency.