In the preparation phase for the 5th European University Games we have developed a communication strategy, media strategy, action plan and all necessary activities for the execution of Games PR activities. At the European Association of University Sports (EUSA) Supervisory Board held in Belgrade at the Crown Plaza Hotel on 1st March P.R.A. presented the communication strategy and PR activity plan, Media service plan and Protokol for the period March – July 2020. Dusan Zivkovic presented the work of Media Service, Predrag Vujovic, PR activities and three PR campaigns “Be Active”, “Book and Sport” and “Sport is for you”, Lazar Odanovic and Miljan Maljevic presented the Games protocol plan.
The EUSA Supervisory Commission fully accepted the Communication Strategy and Action Plan and agreed with the concept of three PR campaigns and the need to promote activism and recreation among young people (campaign “Be active”), promotion of the athletes who are good students (the “Book and Sports” campaign) and the promotion of recreation and sports for all students.
