P.R.A. agency is the founder of Public Relations Business School, which is currently enrolling its 35th generation in Belgrade. Public Relations Business School is the leading educational institution in the PR field in the region.
Here is where the foundations are placed and standards of successful PR defined. From this school and agency other public relations agencies developed, for example: McCan Erickson, Olaf&McAteer, Ogilvy & Mather, Hauska, and smaller ones like Pragma and Lobi. School’s program is developed according to international standard of International Public Relations Association, worldwide association with its centre in London. In Public Relations Business School our leading PR, marketing, media, communicology, public opinion, design, internet, psychology experts are teaching. Management board is consisted of: dr Predrag Vujović, dr Tijana Mandić, dr Srbobran Branković, Milorad Jović and Tony Meehan (IPRA and British association for public relations director).
School is focused on education of people who are managing public relations in organisations or will do that job in the future, and for individuals who have knowledge or predispositions for this type of work. Until now Business school carried out several educational programs for organisations in Serbia and Montenegro. More than 1500 attendees were educated in the Business school, many of which are today employed in government and nongovernment institutions, international organisations, media, domestic and foreign companies.
School and P.R.A. agency have been chosen on international tender by World Bank to actualize two big PR campaigns in Bosna and Herzegovina and Montenegro for economic privatization and development of the financial market. Public Relations Business School received two greatest worldwide awards for its projects – Golden World Award for Excellence which is given by International Public Relations Association. Awards have been given for best organised PR activity in the world in 2002 for public educational campaign Mass voucher privatization in Montenegro.