Project: PUBLIC EDUCATIONAL CAMPAIGN “MOJ DOKTOR” – Campaign for Basic Healthcare reform program in Montenegro

Project: PUBLIC EDUCATIONAL CAMPAIGN “MOJ DOKTOR” – Campaign For Basic Healthcare Reform Program In Montenegro

Client: World bank/ Ministry of Health, Government of Montenegro (2005-06)

Activities:

  • Communication strategy and media planning
  • Media and press relations (Press conferences, Briefings, Press releases, Workshops for Journalists)
  • Public education campaign for registration for new model of basic healthcare
  • Design and Publishing
  • Round tables (Direct communication with the citizens)
  • TV and Radio Round tables
  • Weekly TV and Radio program
  • Newspaper supplements in domestic press
  • Capacity building for medical staff involved in project
  • Defining of new model of communication for medical staff
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