Project: PUBLIC EDUCATIONAL CAMPAIGN “MOJ LEKAR” (“My doctor”) – Campaign for Basic Healthcare reform program in Serbia

Project: PUBLIC EDUCATIONAL CAMPAIGN “MOJ LEKAR” (“My Doctor”) – Campaign For Basic Healthcare Reform Program In Serbia

Client: World bank / International Committee for Red Cross / Government of Serbia (2003-04)

Activities:

  • Communication skills training courses for employees in healthcare
  • Communication strategy and media planning
  • Media and press relations (Press conferences, Briefings, Press Releases)
  • Public education campaign for registration for new model of basic healthcare
  • Design and Publishing of print materials
  • Round tables (Direct communication with the citizens)
  • TV and Radio Round tables
  • Weekly TV and Radio program
  • Weekly Newspaper supplements
  • Defining of new model of communication for medical staff
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